![]() ![]() His trademark guerrilla marketing will be on display at an upcoming trade show in Orlando, Fla. ![]() Company ads list customers who have switched to Tukatech systems-along with the names of the jilted competitors. Sareen clearly enjoys playing the puckish David to the industry’s Goliaths. “He forced us to look at our value, and we’re grateful for it.” Warren Hartenstine, regional sales manager for Gerber, said he was forced to retool his company’s service offerings in response to Tukatech’s low-cost strategy. But rivals can no longer ignore the Tukabuzz. ![]() With $33 million in global sales last year and 167 employees in the United States, India and Europe, privately held Tukatech still is a gnat compared with publicly traded behemoths such as Gerber, whose parent posted revenue of $611 million last year. ![]()
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March 2023
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